BMW of North America has officially returned as the Official Vehicle Partner of the BNP Paribas Open for the fifth consecutive year. This enduring collaboration highlights a shared dedication to premium performance and innovation, bringing a new array of exclusive brand experiences to tennis enthusiasts and owners in Indian Wells, CA.
2026 Official Vehicle Partner
For the 2026 season, BMW continues its high-profile presence at the BNP Paribas Open, strengthening an important relationship between the automaker and the professional tennis circuit. Recognized for its leadership in luxury and engineering, BMW remains a natural fit for this prestigious event.
This year's tournament features unique highlights, including the highly anticipated "Closed Room" experience. This confidential event offers attendees a rare opportunity to view a forthcoming BMW prototype that has not yet been disclosed to the public. To maintain the secrecy of this reveal, the "Closed Room" remains a strictly controlled environment where photography and mobile devices are prohibited.
Alongside these private viewings, BMW is displaying a selection of its most advanced models for public exhibition. The BMW iX3, a premier all-electric SUV, is a focal point of the display, offering an estimated range of up to 400 miles on a single charge and extensive customization options for a tailored driving experience. For those seeking greater versatility, the BMW X7 M60i offers a spacious three-row cabin finished with first-class materials and the latest automotive technology. Like the iX3, the X7 M60i can be personalized with various trim details and interior color schemes.
Furthermore, the BMW Hospitality Suite provides a VIP environment for clients, dealer partners, and owners. Guests can enjoy curated culinary events, exclusive tournament access, and specialized driving experiences throughout the BNP Paribas Open.
We warmly invite you to contact BMW of Springfield today to learn more about these remarkable vehicles or to explore the latest innovations within the BMW lineup.