BMW has always been known for innovation, and now, the company is teaming up with world-renowned artist Kennedy Yanko. As part of this partnership, BMW will be the Official Global Automotive Partner for Art Basel Miami Beach 2025.
What is Art Basel Miami Beach?
Art Basel Miami Beach is a premier international event dedicated to celebrating contemporary art. For over 50 years, BMW has been a steadfast supporter of global arts and culture. This sponsorship, alongside the collaboration with Yanko, represents the latest chapter in the automaker's long-standing commitment to artistic expression. Held in Miami Beach, Florida, the exhibition will showcase the work of Kennedy Yanko, a renowned sculptor recognized for her innovative use of industrial materials.
In addition to attending the exhibition, VIP guests will enjoy an exclusive benefit: elite shuttle services to and from the event provided by BMW. These transfers will utilize the manufacturer's flagship vehicles to ensure a premium experience for attendees.
About Kennedy Yanko
As the featured artist of the event, Kennedy Yanko represents a seamless fit for this BMW partnership. Her specialty involves transforming heavy industrial materials into fluid, individualistic forms that exude warmth and personality. By bridging the gap between rigid industrial objects and organic life, Yanko's work mirrors the BMW design philosophy—creating vehicles that blend engineering precision with distinct character and bespoke touches.
Celebrating the BMW XM Label
While Yanko's sculptural techniques reflect BMW's broader design ethos, her work specifically resonates with the innovative spirit of the BMW XM Label. This vehicle is distinguished by its striking interior and exterior aesthetics, complemented by an extraordinary performance output of up to 738 HP. The XM Label is engineered to command attention in every respect, from its bold exterior presence to its sophisticated, luxury-oriented cabin.
The XM Label is one of the most unique vehicles you can find today. Just like Yanko adds her personal touch to her art, BMW makes sure every XM model gives drivers and passengers a special experience on every trip.
To learn more about the BMW lineup or upcoming local events, please contact us at BMW of Springfield or visit our dealership today.